1976 AFC Championship Game

Another in a series of stories about the 47 playoff games in Steelers history.

Steelers' shot at history ends in Oakland

By BOB LABRIOLA

Steelers.com

In the NFL, conference championship games are important just because of what they are. Win and go to the Super Bowl. Lose and a season that was successful just for the fact of getting this far ends in bitter disappointment. Those are the stakes for a normal conference championship game, but the 1976 version in the AFC was anything but normal.

The 1976 AFC Championship Game would be Steelers vs. Raiders, and at that time there was nothing normal about matchups between these teams. And beyond the typical malevolence these teams brought to games against each other, there were some extras that added to the intrigue of this one.

There were the injuries to the Steelers' pair of 1,000-yard rushers: Rocky Bleier's toe and Franco Harris' ribs. And to a lesser extent, there were the injuries to Frenchy Fuqua's calf and Roy Gerela's groin. Three running backs and the placekicker. As the week of preparation for this game began, nobody, not even those players themselves, knew if they would be available for this game.

This was yet another rematch of the NFL's two undisputed heavyweights in another win-or-go-home playoff game, and the violence quotient had grown exponentially. Jack Tatum and then George Atkinson had taken Lynn Swann out of each of the two previous meetings with blows to the head, and because of that there had been a lawsuit filed because of Chuck Noll's use of the two words, "criminal element," during a press conference after the teams' regular season meeting. There were charges of dirty play and promises to retaliate for dirty play.

And this wasn't just media hype, either. Tommy Bell, a long-time distinguished NFL referee was going to retire at the end of the season, and the league office allowed him to pick his final assignment. His choices were Steelers vs. Raiders, or the Super Bowl.

Bell never hesitated. He knew, as did the rest of the NFL, as did everyone following the sport at the time. It didn't matter what the calendar said about Super Bowl XI being scheduled for Sunday, Jan. 9, the biggest game of the 1976 NFL season would be played in Oakland on Dec. 26, and it would pit the two-time defending champion Steelers against the Raiders.

The Steelers-Raiders rivalry had gone to another level earlier in the year when for the second straight time Oakland defensive backs attacked Swann with the apparent intent of knocking him out of the game. In the 1975 AFC Championship Game, Swann had been knocked out of the game by Jack Tatum with a concussion, and in the 1976 opener Atkinson committed what is aggravated assault when performed on a city sidewalk instead of on a football field.

With Franco Harris running down the far sideline after catching a swing pass, Atkinson came at Swann from behind and swung his forearm Swann's head. Don Meredith, the NBC color commentator, said on the air at the time, "I'm telling you, they're picking on Lynn. I don't think you're supposed to do that. I think Atkinson did another no-no – gave him a karate chop across the back of the neck."

After the game, in which the Raiders staged a dramatic fourth-quarter rally to win, 31-28, Chuck Noll had been gracious toward the winners until he was asked about the Atkinson hit on Swann. Then Noll became caustic.

"I took (Swann) out because he kept getting hit in the back of the head," Noll began sarcastically, before turning serious. "There was a lot of discussion about putting a rule in against it this year. It wasn't done and the reason given was that, although it was illegal, no special rule was needed."

Noll was referring to the tactic involving the swinging of a forearm and hitting a receiver in the head. "They said the officials couldn't control it. There should've been a rule against slapping receivers years ago. Maybe they're waiting for somebody to get killed.

"They went after Swann again," added Noll. "People that sick shouldn't be allowed to play this game. Watching something like that clouds the hell out of what their offense did. It seems to come only from their defensive unit. Maybe that's a reflection on their coaching."

When it came time to play for the conference championship, this issue became a sidelight to the Steelers' injury situation. Harris (1,128) and Bleier (1,036) were the first players in team history to rush for over 1,000 yards in the same season, and the Steelers still were very much a run-first offense. If those two couldn't play, and if Fuqua also couldn't play, that meant Reggie Harrison would be the only healthy running back on the roster, because Jack Deloplaine had broken a leg earlier in the season.

"They can do without me," said Bleier, "but it'd be tough without the big man." Added Joe Greene, about Harris: "Broken ribs are kind of hard to suck up. Even if they're not broken, a bad bruise there makes it very difficult to breathe. Damn near impossible."

This situation with the injured running backs was what concerned the football people in both organizations, but the media was all over the rhetoric about the charges and countercharges of dirty play.

"The Steelers started all this, but their coach was smart enough to turn it around on us," said Al Davis of the Raiders. "(Noll) was smart. He made us look like the villains, but you don't think the Steelers got where they are by playing nice, soft football, do you? Be assured, they didn't get to the Super Bowl the last two years by being nice fellows."

One Washington, D.C., reporter wrote that "Oakland has the nastiest defensive backs this side of Attica's all-star intramural team," and Greene told another that he was going to play this game any way the Raiders wanted to play it; dirty, clean, whatever. That brought another response from Davis.

"Greene is trying to become the Muhammad Ali of pro football," said Davis. "I'm sure we've got many players willing to meet Joe halfway and get it straightened out before the game. When Greene made those statements, one of our new defensive linemen asked if he could challenge Greene before the game. We've got a lot of guys who could handle him. I'm not so sure Tatum couldn't do it himself."

The hype for this game was 30 years ahead of its time, and just as so often happens today in such instances, the actual game part of the whole extravaganza was disappointing.

The Steelers opened with three tight ends – rookie Bennie Cunningham, Randy Grossman and about-to-be-converted-to-tackle Larry Brown. The only healthy running back was Reggie Harrison, and he started. Frenchy Fuqua, who hadn't practiced all week, was in uniform and played in spots but the primary offensive formation the Steelers used was one-back.

"We knew all along that Deloplaine was out, and when we kept hearing that the other guys – Rocky and Franco and Frenchy – weren't practicing, we started working against a four-end offense," said Raiders coach John Madden. "Tight ends, wide receivers – what difference does it make? There are only so many combinations you can use."

Joe Gibbs would win Super Bowls in the 1980s coaching the Washington Redskins with a power-running offense that operated from a one-back set, but in 1976 this was avant-garde stuff. Noll had only one week to come up with something to use, and do it on the road against a great Raiders team geeked to the max for the occasion. Even though some of what the Steelers showed that afternoon in terms of utilization of offensive formations was among the stuff Gibbs' teams used later so successfully, trying to get it done in a week with backups against the Raiders had little chance to succeed, what with the Steelers also forced to go with backup center Ray Mansfield as their kicker.

In the first quarter, a Pittsburgh offense that rushed for over 200 yards in nine of its previous 10 games, managed 8 yards, and because Bradshaw combined that by going 0-for-5, the Steelers didn't get their initial first down until there was 8:32 left in the first half.

With the Steelers defense doing a lot of the same things to the Raiders offense, the game's first score came from the kind of mistake that's critical in games like this. When Mike Webster went to the sideline briefly with an injury, one of the plays he missed was one of Bobby Walden's seven punts. Ray Mansfield was the backup long-snapper, but how many repetitions he got is dubious because special teams was not a priority for the Steelers coaching staff in those days. Walden had been borderline all season, and this change at center resulted in a punt that took long enough to be partially blocked. A short drive later, a 39-yard field goal made it 3-0.

More mistakes helped the Raiders get to 10-0. Fuqua's run for a first down was nullified by a penalty on Cunningham for offside; on the do-over, Bradshaw's pass was tipped, intercepted by Willie Hall and returned to the 1-yard line. Clarence Davis took over from there.

The Steelers offense answered this with a 75-yard drive keyed by passes of 11 yards to Frank Lewis, 18 to John Stallworth and 30 to Swann. Harrison bulled over from the 3-yard line, and it was 10-7.

Suddenly the offenses were awake. The Raiders didn't have a lot of time before the end of the first half, and a turnover would've been a disaster. The Steelers defense was averaging over three takeaways a game and maybe looking too much for one here. Oakland ran the ball three straight times for 29 yards, and that emboldened Madden. It came down to a third down from the Steelers 8-yard line with 25 seconds left. Stabler's pass was incomplete, and the ensuing holding call on cornerback J.T. Thomas was called "late" in the Steelers' locker room afterward. On the next play, the Steelers blew a coverage on Warren Bankston, and Stabler found him for a 17-7 lead that had looked like it was only going to be 13-7 moments before.

When the early part of the second half didn't go well for the Steelers, the game essentially was over. After their offense went three-and-out on its first two possessions, they allowed the Raiders a second long touchdown drive of the game. The one at the end of the first half was 69 yards in 14 plays; this one was 63 in 12. Another short pass – this one to Pete Banaszak just as Jack Ham was leveling Stabler – ended the afternoon's scoring, and the Steelers' shot at history.

Afterwards, the game that was supposed to generate into a street fight ended up as one with nothing except a dozen 5-yard penalties combined, but it didn't lack for hard hitting. The Raiders were jubilant because in their minds they finally had righted the many wrongs done to them by the Steelers/league office starting with the Immaculate Reception, which was four playoff matchups ago; the Steelers were matter-of-fact in praising the Raiders, but no amount of congratulations completely covered their bitterness at having to play these hated rivals without their pair of 1,000-yard backs.

"I'd play 'em again tomorrow. Just give me a few beers, a couple of hours of sleep, and I'll be out there at 1 p.m. tomorrow," said Lambert. Across the room, Bradshaw added, "It was a tremendous year. We'll probably remember it longer than the others."

 

Steelers

0

7

0

0

7

Raiders

3

14

7

0

24

TEAM

QTR

PLAY

Oak

1

Mann 39 FG

Oak

2

Davis 1 run (Mann kick)

Pit

2

Harrison 3 run (Mansfield kick)

Oak

2

Bankston 4 pass from Stabler (Mann kick)

Oak

3

Banaszak 5 pass from Stabler (Mann kick)

TEAM STATISTICS

Pit

Oak

First Downs

13

15

Third Downs

4-14 (28%)

7-18 (39%)

Total Net Yds

237

220

Plays-Avg

59-4.0

68-3.3

Rushing Yds

72

157

Att-Avg

21-3.4

51-3.1

Passing Yds

165

63

Att/Comp/Int

35-14-1

16-10-0

Punts-Avg

7-37.3

7-44

Penalties-Yds

5-29

7-34

Fumbles-Lost

1-0

2-0