THE PITTSBURGH STEELERS AND COMCAST KICK OFF
"STEELERS 24/7"
BEN ROETHLISBERGER AND IKE TAYLOR TO
SERVE AS SPOKESMEN
ON DEMAND AND IN DEMAND, THE
PITTSBURGH STEELERS PROVIDE BEHIND THE SCENES
ACCESS
PITTSBURGH – The Pittsburgh Steelers and Comcast
have teamed up to bring the ultimate Steelers fan dream to Comcast ON
DEMAND. "Steelers 24/7" provides the
fanatical Steelers enthusiast with exclusive content to carry them through the
upcoming football season. Who more appropriate to represent "Steelers 24/7" than
numbers 24 and 7 – Steelers quarterback Ben Roethlisberger and cornerback Ike
Taylor.
It's back to work for the five-time
Super Bowl Champions. Former Steelers Craig Wolfley and Tunch Ilkin are there to
bring Comcast digital subscribers an insiders view of what it takes to survive
training camp. Heat, humidity and hits will test the mettle of veterans and
rookies alike.
With the click of the remote,
Steelers fans are taken behind-the-scenes and given under-the-helmet insight on
current and former players. "A Day in the Life" looks at players during the
off-season with segments featuring Alan Faneca, Joey Porter, Hines Ward, Jeff
Reed, Ike Taylor, Brett Keisel and Bryant McFadden.
Share the excitement of the big call
on draft day as the Steelers newest members reveal that and much more in "Meet
the Draft Picks." Learn that wide receiver Willie Reid is actually a home body
who enjoys video games and movies, while comfort food appears to be the cuisine
of choice among many. It's a view of the personal side of these young players,
but make no mistake, they are here in Pittsburgh for one purpose and one purpose
only – to make the team and bring home a Super Bowl title.
"The Steelers are pleased to partner
with Comcast to bring true Steelers fans On Demand coverage 24/7," said Art
Rooney II, President of the Pittsburgh Steelers. "Comcast's extensive customer
and distribution network will reach millions of Steelers fans in a wide region
and will add even more excitement to football season".
"Word of mouth, combined with
Pittsburgh's heavy Comcast On Demand usage is
scoring a touchdown for the 'Steelers 24/7' video on demand destination,"
remarked Doug Sansom, Senior Vice President of Comcast's Three Rivers Region.
"Comcast is your place to go for sports – from high school athletics to the
pros. You know that you can score with Comcast."
Other programming available on
"Steelers 24/7" ON DEMAND includes coverage in its entirety of the Super Bowl
Ring Ceremony at Heinz Field, the team's visit to the White House and other
Steelers events.
Comcast's digital cable subscribers
can access "Steelers 24/7" at no additional cost just by selecting the "Sports
and Fitness" folder from the ON DEMAND menu and selecting NFL Network. Programs
will be available throughout the course of the 2006-2007
season.
Comcast offers more than 7,000 ON
DEMAND programming choices to its customers, with the vast majority
available at no additional cost.
Last year, ON DEMAND views reached 1.4 billion, with its usage increasing
each month.
About
Comcast
Headquartered in
Philadelphia, Comcast Cable is a division of Comcast Corporation, the nation's
leading provider of cable, entertainment and communications products and
services. With 23.3 million cable customers, 10 million high-speed
Internet customers and 1.6 million voice customers, Comcast is principally
involved in the development, management and operation of broadband cable
networks and in the delivery of programming content.
Comcast's
Northern Division serves 3.5 million customers in Massachusetts, New Hampshire,
Vermont, Maine, New York, Connecticut, Western Pennsylvania, Eastern Ohio and
West Virginia. The division is based in Manchester, New Hampshire, and
employs more than 9,000 professionals.
− 30 −
