THE PITTSBURGH STEELERS AND COMCAST KICK OFF

"STEELERS 24/7"

 

BEN ROETHLISBERGER AND IKE TAYLOR TO SERVE AS SPOKESMEN

 

ON DEMAND AND IN DEMAND, THE PITTSBURGH STEELERS PROVIDE BEHIND THE SCENES ACCESS

 

 

PITTSBURGH – The Pittsburgh Steelers and Comcast have teamed up to bring the ultimate Steelers fan dream to Comcast ON DEMAND. "Steelers 24/7" provides the fanatical Steelers enthusiast with exclusive content to carry them through the upcoming football season. Who more appropriate to represent "Steelers 24/7" than numbers 24 and 7 – Steelers quarterback Ben Roethlisberger and cornerback Ike Taylor.

 

It's back to work for the five-time Super Bowl Champions. Former Steelers Craig Wolfley and Tunch Ilkin are there to bring Comcast digital subscribers an insiders view of what it takes to survive training camp. Heat, humidity and hits will test the mettle of veterans and rookies alike.

 

With the click of the remote, Steelers fans are taken behind-the-scenes and given under-the-helmet insight on current and former players. "A Day in the Life" looks at players during the off-season with segments featuring Alan Faneca, Joey Porter, Hines Ward, Jeff Reed, Ike Taylor, Brett Keisel and Bryant McFadden.

 

Share the excitement of the big call on draft day as the Steelers newest members reveal that and much more in "Meet the Draft Picks." Learn that wide receiver Willie Reid is actually a home body who enjoys video games and movies, while comfort food appears to be the cuisine of choice among many. It's a view of the personal side of these young players, but make no mistake, they are here in Pittsburgh for one purpose and one purpose only – to make the team and bring home a Super Bowl title.

 

"The Steelers are pleased to partner with Comcast to bring true Steelers fans On Demand coverage 24/7," said Art Rooney II, President of the Pittsburgh Steelers. "Comcast's extensive customer and distribution network will reach millions of Steelers fans in a wide region and will add even more excitement to football season".

  

"Word of mouth, combined with Pittsburgh's heavy Comcast On Demand usage is scoring a touchdown for the 'Steelers 24/7' video on demand destination," remarked Doug Sansom, Senior Vice President of Comcast's Three Rivers Region. "Comcast is your place to go for sports – from high school athletics to the pros. You know that you can score with Comcast."

 

Other programming available on "Steelers 24/7" ON DEMAND includes coverage in its entirety of the Super Bowl Ring Ceremony at Heinz Field, the team's visit to the White House and other Steelers events.

 

Comcast's digital cable subscribers can access "Steelers 24/7" at no additional cost just by selecting the "Sports and Fitness" folder from the ON DEMAND menu and selecting NFL Network. Programs will be available throughout the course of the 2006-2007 season.

 

Comcast offers more than 7,000 ON DEMAND programming choices to its customers, with the vast majority available at no additional cost.  Last year, ON DEMAND views reached 1.4 billion, with its usage increasing each month.

 

 

About Comcast

 

Headquartered in Philadelphia, Comcast Cable is a division of Comcast Corporation, the nation's leading provider of cable, entertainment and communications products and services.  With 23.3 million cable customers, 10 million high-speed Internet customers and 1.6 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.

 

Comcast's Northern Division serves 3.5 million customers in Massachusetts, New Hampshire, Vermont, Maine, New York, Connecticut, Western Pennsylvania, Eastern Ohio and West Virginia.  The division is based in Manchester, New Hampshire, and employs more than 9,000 professionals.

 

 

 

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